For busy entrepreneurs and business owners, a one-page business plan is a game-changer. It cuts through the complexity and helps you define your vision, strategy, and goals fast. Whether you’re launching a startup, seeking funding, or simply organizing your thoughts, a 1-page business plan keeps everything concise yet impactful.
In this step-by-step guide, we will show you how to write a one-page business plan and provide a free one-page business plan template to help you get started.
What is a One-Page Business Plan?
A one-page business plan is a streamlined version of a traditional business plan. By condensing key business details into a single page, it enables business owners to easily share it with potential investors, business partners, or team members. It forces you to focus on what truly matters, your competitive advantage, target market, business model, financial summary, and growth strategy, without unnecessary fluff.
Who needs a one-page business plan?
- Startup founders looking for a quick way to validate their business ideas
- Entrepreneurs seeking a simple business roadmap
- Small business owners wanting to clarify their goals
- Investors and lenders who prefer a high-level business overview
- Nonprofits needing a concise mission-driven plan
One-Page Business Plan Template (What to Include)
A one-page business plan template typically includes the following sections:
1. Business Name & Overview
- What is the name of your business?
- What products or services do you offer?
- What problem does your business solve, and how?
- Where are you located, and who do you serve?
2. Target Market & Customer Needs
- Who is your ideal customer or beneficiary?
- What are their key challenges or needs?
- What is the size and demand of the market?
3. Unique Value Proposition (UVP)
- What makes your business different from competitors?
- Why will customers or clients choose you over others?
- How do you provide unique value to your target market?
4. Revenue Model & Pricing
- How does your business generate revenue?
- What are your pricing structures or funding sources?
- If applicable, what are your expected profit margins?
5. Marketing & Sales Strategy
- What marketing strategies will you use to attract and retain customers or clients?
- What marketing channels will you use (e.g., digital, networking, referrals)?
- What partnerships or promotional strategies will you leverage?
6. Key Milestones & Goals
- What are your short-term (3-6 months) and long-term (1-5 years) goals?
- What measurable objectives will indicate success?
- What challenges do you anticipate, and how will you address them?
7. Funding Needs & Financial Projections
- Do you need external funding? If so, how much and for what purpose?
- What are your projected revenues, expenses, and profits over the next year?
- How do you plan to achieve financial sustainability?
Free Downloadable 1-Page Business Plan PDF
Want to see a one-page business plan example in action? Get our free one-page business plan template PDF and a one-page business plan template Word doc to customize your own.
One-Page Business Plan Examples
Here are four one-page business plan examples across different industries to help you see how it all comes together.
Example #1 – One-Page Business Plan for Nonprofit Organizations
Business Name & Overview:
HopeMeals is a nonprofit dedicated to fighting hunger by providing free meal programs to underserved communities in Chicago. We collect surplus food from grocery stores and restaurants, repurpose it into nutritious meals, and distribute it through local shelters and community centers.
Target Market & Customer Needs:
- Primary Beneficiaries: Low-income families, homeless individuals, and food-insecure households.
- Market Size: Chicago has over 500,000 people struggling with food insecurity.
- Community Need: Due to economic hardships, the demand for free meal programs has risen 30% in the past two years.
Unique Value Proposition:
- Rescue & Reuse Model: We divert 100,000+ lbs of food waste annually and transform it into meals.
- Cost Efficiency: A meal costs only $1.25 to prepare compared to $3+ at traditional food banks.
- Local Partnerships: We collaborate with 40+ restaurants and food distributors to supply fresh ingredients.
Revenue Model & Pricing:
- Funding Sources:
- Grants (40%)
- Individual Donations (30%)
- Corporate Sponsorships (20%)
- Fundraising Events (10%)
- Annual Budget: $500,000, covering staff, food distribution, and operational costs.
Marketing & Outreach Strategy:
- Social Media: Regular updates on meal programs & donor impact stories.
- Corporate Sponsorships: Partnering with local businesses for fundraising campaigns.
- Community Engagement: Volunteer drives and awareness programs in schools & workplaces.
Key Milestones & Goals:
- 2025: Serve 100,000 meals and expand to two additional neighborhoods.
- 2026: Launch a mobile food pantry serving high-need areas.
- 2027: Secure $1M in funding to increase impact 2X.
Funding Needs & Financial Projections:
- Seeking: $100,000 in grants & donations.
- Projected Revenue Growth:
- 2025: $500,000
- 2026: $750,000
- 2027: $1M
📊 Projected Revenue Growth
| Year | Funding Goal | Meals Served |
| 2025 | $500,000 | 100,000 |
| 2026 | $750,000 | 175,000 |
| 2027 | $1M | 250,000 |
Need a full-length business plan? Check out our nonprofit business plans written using PlanPros.ai.
Example #2 – One-Page Business Plan for Real Estate Agents
Business Name & Overview:
Elite Property Solutions is a real estate investment firm that acquires, renovates, and resells undervalued residential properties in Miami, FL. Our focus is on creating affordable, modern homes for first-time homebuyers.
Target Market & Customer Needs:
- Ideal Customers: Middle-class homebuyers & real estate investors.
- Market Size: Miami home sales grew 15% YoY, and demand remains high.
- Customer Needs: Move-in-ready, affordable homes priced between $250,000 – $400,000.
Unique Value Proposition:
- Fast Turnarounds: Renovation projects completed in 3-6 months.
- Premium Renovations: High-quality upgrades that increase home values by 25%+.
- Investor Network: We provide pre-vetted investment deals for buy-and-hold investors.
Revenue Model & Pricing:
- Flips: Buy distressed homes at $200,000, renovate for $50,000, and sell at $350,000+.
- Rentals: Acquire 10 rental units/year, each generating $1,800/month in passive income.
Marketing & Sales Strategy:
- MLS & Zillow Listings to maximize visibility.
- Email Campaigns targeting local investors & homebuyers.
- Referral Partnerships with mortgage brokers & real estate agents.
Key Milestones & Goals:
- 2025: Flip and sell 10 homes, acquire 5 rental units.
- 2026: Expand to Orlando & Tampa markets.
- 2027: Double revenue and build a $5M+ real estate portfolio.
Funding Needs & Financial Projections:
- Seeking: $500,000 in investor capital for property acquisitions & renovations.
- Projected ROI: 15% per project.
📊 Flip Revenue Breakdown (Per Property)
| Cost Component | Amount |
| Purchase Price | $200,000 |
| Renovation Cost | $50,000 |
| Sales Price | $350,000 |
| Profit | $100,000 |
Need a comprehensive business plan? Check out our real estate business plans written using PlanPros.ai.
Example #3 – One-Page Bookkeeping Business Plan
Business Name & Overview:
SmartBooks Accounting provides monthly bookkeeping, tax preparation, and financial consulting services to small businesses and freelancers across the U.S.
Target Market & Customer Needs:
- Clients: E-commerce sellers, startups, and service-based businesses.
- Market Size: The U.S. bookkeeping industry generates $100B+ annually.
- Pain Points: 60% of small businesses struggle with tax compliance and accurate bookkeeping.
Unique Value Proposition:
- Automated Bookkeeping: AI-powered tools for real-time tracking.
- Fixed Monthly Pricing: Predictable costs starting at $199/month.
- Expert Support: CPA-reviewed financials available on demand.
Revenue Model & Pricing:
- Subscription Plans:
- Basic: $199/month (bookkeeping only)
- Pro: $399/month (tax filing + consulting)
- Enterprise: Custom pricing for large businesses.
Marketing & Sales Strategy:
- SEO & Blog Content for ranking on Google searches.
- Referral Programs offering discounts for client referrals.
- LinkedIn & Facebook Ads targeting small business owners.
Key Milestones & Goals:
- 2025: Secure 50 recurring clients, and launch an online client portal.
- 2026: Expand services to include payroll management.
Funding Needs & Financial Projections:
- Seeking: $20,000 for marketing & AI software development.
- Projected Revenue (Year 1): $150,000.
Need a more detailed business plan? Check out our bookkeeping business plan example written using PlanPros.ai.
Example #4 – One-Page Roofing Business Plan
Business Name & Overview:
Summit Roofing Co. provides residential & commercial roofing services, including new installations, repairs, and maintenance in Denver, CO.
Target Market & Customer Needs:
- Customers: Homeowners, landlords, commercial property owners.
- Market Demand: Roof replacements cost $10,000+, with over 100,000 roofs replaced yearly in Denver alone.
Unique Value Proposition:
- 10-Year Workmanship Guarantee on all new roofs.
- Emergency Repair Services are available within 24 hours.
- Eco-Friendly Materials available for sustainable building projects.
Revenue Model & Pricing:
- Roof Installations: $8,000 – $15,000 per project.
- Repairs & Maintenance: $500 – $3,000 per job.
- Annual Maintenance Plans: $499/year.
Marketing & Sales Strategy:
- Google Ads & Local SEO for lead generation.
- Partnerships with Realtors to secure referrals.
- Customer Review Incentives for online testimonials.
Key Milestones & Goals:
- 2025: Complete 100 roofing projects, and generate $500,000 in revenue.
- 2026: Expand to a second location in Colorado Springs.
Funding Needs & Financial Projections:
- Seeking: $50,000 for equipment, staff hiring, and marketing.
📊 Projected Revenue Breakdown
| Service Type | Avg. Price | Annual Sales | Total Revenue |
| Roof Installs | $12,000 | 50 | $600,000 |
| Repairs | $2,000 | 75 | $150,000 |
| Maintenance | $499 | 200 | $99,800 |
Explore our collection of business plan examples for over 200 different sectors to help you get started in the planning process.
Why Use a One-Page Business Plan?
A one-page business plan is perfect for:
✔ Quick decision-making – Focus on what’s important without overcomplicating things
✔ Investor and lender pitches – Effectively convey your business idea in seconds
✔ Early-stage startups – Test your concept before committing to a full plan
✔ Business owners who want clarity – Stay on track with a simple roadmap
However, if you’re looking for an investor-ready business plan, you might need a detailed financial model and market analysis.
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Final Thoughts
A one-page business plan is an essential tool for entrepreneurs who need a quick, clear, and actionable business strategy. Whether you’re seeking funding, organizing your thoughts, or validating an idea, a one-page business plan template can help you stay focused and move forward.
Now it’s time to take action. Download your free template or try PlanPros.ai for a quick and comprehensive plan solution.
