Athletic Apparel Business Plan Template

athletic apparel business plan template

Table of Contents

Table of Contents

If you’re looking to create an athletic apparel business plan, you’ve come to the right place!

Over the past 25 years, the PlanPros team has helped over 1 million entrepreneurs and business owners write business plans….and many of them have started and grown successful athletic apparel businesses.

Athletic Apparel Business Plan Example

Below is our athletic apparel business plan template and sample plan:

I. Executive Summary

Company Overview

At Vinix Athletic Apparel, we’re passionate about delivering top-notch athletic clothing that caters to the outdoor enthusiast in the United States. We specialize in creating apparel that’s not only functional for activities like running, biking, and hiking, but also stylish enough for social settings. Our range includes shorts, sweatpants, and hoodies, all designed with comfort, quality, and versatility in mind. Founded in Bend, OR, our company’s location inspires our design ethos, perfectly aligning with the active spirit of our customers nationwide.

Success Factors

Our confidence in the success of Vinix Athletic Apparel is rooted in the 20 years of industry experience of our founder, our identification of a unique market niche, and our ability to quickly adapt to market trends. Despite being a new player in the industry since November 1st, 2023, we’ve already established our brand identity with our name and logo. Our exclusive manufacturing relationships in Thailand ensure competitive prices without compromising quality, positioning us for growth in the athletic apparel sector.

Industry Analysis

The Athletic Apparel industry in the United States is on a growth trajectory, with a market size of $95 billion in 2020 and an expected increase to $126 billion by 2025 at a CAGR of approximately 5%. This growth, coupled with trends like the increasing focus on health and wellness and the rising popularity of athleisure wear, presents a promising opportunity for Vinix Athletic Apparel. By offering versatile and stylish apparel, we aim to capitalize on these trends and establish ourselves as a significant industry player.

Customer Analysis

Our target customers include a wide spectrum of outdoor enthusiasts and fitness-conscious consumers of all ages, as well as urban athletes and weekend warriors. We provide high-quality, durable, and versatile clothing suitable for various outdoor activities and fitness regimens. Our products are also designed to transition smoothly from workout to social settings, meeting the demand for athletic wear that fits seamlessly into our customers’ lifestyles.

Competitive Analysis

Our competitors include Vuori, known for their performance apparel inspired by the Coastal California lifestyle; Lululemon, with their high-quality yoga and athletic wear; and Adidas, offering a wide range of sports clothing and accessories. Vinix Athletic Apparel distinguishes itself with the ability to rapidly adapt to market trends, exclusive manufacturing partnerships in Thailand for cost-effective quality, and our commitment to sustainability and ethical manufacturing practices.

Marketing Plan

Vinix Athletic Apparel offers a curated collection of high-quality athletic wear including shorts, sweatpants, and hoodies, designed for performance and style. With affordability and customer satisfaction as our hallmarks, we continuously introduce new products to complement our core offerings. Our promotional strategies encompass various methods like catalogs, direct mail, email marketing, gift certificates, networking events, newspaper ads, online marketing, PR campaigns, infomercials, and innovative approaches such as influencer marketing and pop-up shops to effectively engage our target audience.

Operations Plan

Our operational processes include stringent inventory management, quality control, efficient order fulfillment, exceptional customer service, and strong supplier relations. We’re focused on continuous product development, targeted marketing, and e-commerce management, all while maintaining rigorous financial management and compliance with legal regulations. We’re also committed to achieving key milestones, such as finalizing new product designs, establishing a robust e-commerce platform, launching marketing campaigns, and expanding distribution channels to reach a sales milestone of $1 million.

Management Team

Our management team comprises Alice Roberts as President, with 20 years in the athletic apparel industry, Joe Rollins as COO with a decade of operational expertise, and Samantha Roberts as VP Marketing, bringing a strong background in sales management. This experienced team has the expertise to navigate the market and lead Vinix Athletic Apparel to success through innovative strategies and strong leadership.

Financial Plan

To reach our growth goals, Vinix Athletic Apparel requires $250,000 in funding. This will be invested in capital expenditures such as equipment and location buildout, as well as non-capital needs like working capital and supplies, setting the foundation for our expansion and success in the athletic apparel market.


Below is an overview of our expected financial performance over the next five years:

FY 1 FY 2 FY 3 FY 4 FY 5
Revenues $1,376,415 $1,671,313 $2,030,117 $2,466,834 $2,998,574
Direct Expenses $364,065 $434,929 $519,879 $621,776 $744,067
Gross Profit $1,012,350 $1,236,384 $1,510,237 $1,845,058 $2,254,507
Gross Profit (%) 73.5% 74% 74.4% 74.8% 75.2%
Other Expenses $188,831 $194,560 $200,462 $206,544 $212,811
EBITDA $823,519 $1,041,824 $1,309,774 $1,638,513 $2,041,695
Depreciation $28,000 $28,000 $28,000 $28,000 $28,000
Amortization $0 $0 $0 $0 $0
Interest Expense $19,000 $19,000 $19,000 $19,000 $19,000
Income Tax Expense $271,781 $348,188 $441,971 $557,029 $698,143
Net Income $504,737 $646,635 $820,803 $1,034,483 $1,296,552


II. Company Overview

Welcome to the world of Vinix Athletic Apparel, where we are committed to revolutionizing the way outdoor enthusiasts experience activewear. We’re excited to introduce an innovative line of athletic apparel that caters to the needs of those who lead an active lifestyle in the United States. Understanding that our customers want more than just functionality, we offer clothing that seamlessly transitions from a workout session to social gatherings without compromising on style or comfort.

Our Products & Services

At Vinix Athletic Apparel, our product line is designed to meet the demands of modern life, combining durability with contemporary fashion. We offer a range of athletic wear that includes:

  • Performance Shorts: Priced at $55, our shorts are designed for maximum comfort and mobility.
  • Stylish Sweatpants: Available for $110, these sweatpants are perfect for both a rigorous workout and a laid-back coffee shop visit.
  • Versatile Hoodies: At $85, our hoodies offer a cozy yet stylish option for both active and casual wear.

Our products are available for purchase directly from our headquarters in Bend, OR, and can be shipped to customers across the United States.


Based in the scenic city of Bend, OR, Vinix Athletic Apparel is perfectly situated in the heart of outdoor adventure. This location allows us to draw inspiration from the active lifestyle of our community, ensuring that we create products that are not only functional but also resonate with the enthusiasm of our customers.

Why We Will Succeed

Our confidence in Vinix Athletic Apparel’s success is rooted in several key factors:

  • Experience: Our founder’s 20-year tenure in the apparel industry provides us with invaluable insights and expertise.
  • Innovation: We are currently the only company that offers the unique blend of high-quality athletic apparel tailored for both activity and social settings.
  • Agility: Being a smaller company, we possess the flexibility to adapt and respond to market trends and customer feedback swiftly.
  • Market Knowledge: Our deep understanding of the outdoor enthusiasm market ensures that we create products that our customers truly desire.
  • Strategic Partnerships: We have cultivated exclusive relationships with manufacturers in Thailand, allowing us access to the best prices and high-quality materials.

Our Journey So Far

Since our inception on November 1, 2023, Vinix Athletic Apparel has made significant strides as a Limited Liability Company. We have proudly established our brand identity by naming the company and designing a logo that encapsulates our vision. These foundational accomplishments mark the beginning of our journey to become a leading name in the athletic apparel industry.


III. Industry Analysis

The Athletic Apparel industry in the United States is currently experiencing significant growth and shows great potential for the future. As of 2020, the market size of the Athletic Apparel industry in the United States was estimated to be around $54 billion. This indicates a strong demand for athletic clothing and accessories among consumers, which is expected to continue growing in the coming years.

Market research suggests that the Athletic Apparel industry in the United States is projected to witness a compound annual growth rate (CAGR) of approximately 5.1% from 2021 to 2026. This expected market growth is driven by several factors, including the increasing popularity of fitness activities and the growing health consciousness among individuals. Additionally, the rise of athleisure wear, which combines comfort and style, has also contributed to the growth of the industry.

Vinix Athletic Apparel is well-positioned to capitalize on the positive trends in the Athletic Apparel industry. As a new player in the market, Vinix can tap into the growing demand for high-quality and fashionable athletic clothing and accessories. With its innovative designs, use of sustainable materials, and competitive pricing, Vinix has the potential to attract a loyal customer base. The brand can also leverage the increasing interest in athleisure wear to establish a strong presence in the United States market and carve out a significant market share.


IV. Customer Analysis

Below is a description of our target customers and their core needs.

Target Customers

Vinix Athletic Apparel will target a broad range of consumers who prioritize comfort, performance, and style in their athletic wear. The primary customer segment will include fitness enthusiasts and athletes who require durable and high-performing apparel for their rigorous training regimes. This group values technical features such as moisture-wicking, breathability, and flexibility in their athletic attire.

Outdoor enthusiasts will also form a significant customer base for Vinix Athletic Apparel. These individuals spend considerable time in various environments and weather conditions, and therefore, demand clothing that is not only comfortable and functional but also provides protection against the elements. Vinix Athletic Apparel will tailor its products to meet these specific needs, offering gear that is insulated, waterproof, or UV-protective, as required.

The brand will also appeal to health-conscious consumers who engage in regular physical activity to maintain their well-being. These customers look for apparel that supports their active lifestyle without compromising on style or comfort. Moreover, Vinix Athletic Apparel is expected to attract the attention of the growing demographic that incorporates athletic wear into their everyday wardrobe, valuing the versatility and ease of transition from workout to casual settings.

Customer Needs

Customers today demand high-quality athletic apparel that can withstand the rigors of intense workouts and frequent washes. Vinix Athletic Apparel meets this need by providing durable clothing designed to maintain its form and function over time. The use of advanced fabrics and reinforced stitching ensures that customers can trust in the longevity of their purchase.

The active individual seeks not just performance in their attire, but also comfort that enhances their workout experience. Vinix Athletic Apparel addresses this by offering highly comfortable clothing, incorporating breathable materials and ergonomic designs. These features allow for a full range of motion and prevent irritation during prolonged physical activity, ensuring that comfort is never a distraction.

Style is an integral part of athleisure and Vinix Athletic Apparel understands the need for great-looking clothing that transitions seamlessly from the gym to casual social gatherings. Their apparel boasts contemporary designs and aesthetically pleasing color palettes, allowing customers to feel confident and trendy in any setting. Moreover, the brand balances quality with affordability, ensuring that customers can access premium apparel at reasonable prices, thereby catering to budget-conscious fitness enthusiasts.


V. Competitive Analysis

Direct Competitors

Vinix Athletic Apparel’s competitors include the following companies:


Vuori offers a range of performance apparel, including shorts, pants, tops, and outerwear, with a focus on versatility and comfort. Their price points are premium, with items typically ranging from around $50 to $100 or more. Vuori generates substantial revenue, with reports indicating rapid growth, especially in the direct-to-consumer segment.

They have a strong presence in the United States, with flagship stores and a robust online platform. Vuori targets customers seeking a balance between fitness and everyday life, often appealing to those interested in outdoor and yoga-inspired lifestyles. As a key strength, Vuori boasts a loyal customer base and a reputation for high-quality products. However, its premium pricing can be a barrier for some consumers, and it faces challenges in scaling its brand recognition to the level of larger, established competitors.


Lululemon specializes in high-quality yoga and workout apparel, including leggings, shorts, tops, and accessories. Their products are positioned at premium price points, with many items priced between $50 and $150. Lululemon’s annual revenues are in the billions, reflecting its status as a market leader.

The brand has a global reach, with numerous stores across the United States, Canada, and internationally. Lululemon primarily serves health-conscious and affluent customers who prioritize fitness and style. The company’s strengths lie in its strong brand identity, loyal customer community, and innovative product designs. However, Lululemon has faced criticism for its limited sizing options and has had to manage public relations challenges related to product recalls in the past.


Adidas offers a wide array of athletic apparel, footwear, and accessories, catering to various sports and fitness activities. They have a broad range of price points, accommodating both budget-conscious and premium markets. Adidas boasts revenues in the tens of billions, asserting its position as one of the giants in the sports apparel industry.

With a global distribution network, Adidas serves customers worldwide through its own stores, online platforms, and third-party retailers. The brand targets a wide customer segment from professional athletes to casual gym-goers. Adidas’ key strengths include its iconic branding, extensive product lineup, and major sports endorsements. Weaknesses for Adidas include facing intense competition from other sportswear giants and the challenge of staying relevant in rapidly changing fashion and performance trends.

Competitive Advantages

As a nimble and responsive player in the athletic apparel market, our ability to make swift changes sets us apart. This agility ensures that we can adapt to the latest trends, respond to customer feedback, and implement new designs or functional improvements with minimal delay. By staying ahead of the curve and being able to pivot quickly, we maintain a competitive edge, ensuring that our product offerings are always aligned with the needs and desires of our active customers.

Our deep understanding of the outdoor enthusiasm market allows us to curate our products to cater to the specific needs of adventurers and athletes. This specialized knowledge means that our apparel is not only stylish but also highly functional, designed with the insights of seasoned outdoor enthusiasts in mind. Additionally, our unique relationships with manufacturers in Thailand afford us access to the best prices without compromising on quality. These connections help us to keep our costs competitive while offering our customers premium athletic wear that stands up to rigorous use and diverse weather conditions.


VI. Marketing Plan

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products, Services & Pricing

At Vinix Athletic Apparel, we take pride in offering premium quality athletic wear that combines comfort, style, and performance. Our collection caters to a diverse range of activities and preferences, ensuring that every customer can find the perfect gear for their fitness journey.

Performance Shorts

Experience freedom of movement and unmatched comfort with our performance shorts. Designed with breathable materials and an ergonomic fit, these shorts are ideal for runners, gym enthusiasts, and anyone who values flexibility in their workout attire. Our shorts come at an accessible price point of $55, reflecting their superior quality and design.

Essential Sweatpants

For those seeking comfort without compromising on style, our essential sweatpants are the go-to choice. Whether you’re warming up, cooling down, or enjoying a rest day, these sweatpants provide a cozy fit and durable fabric that stands up to repeated wear. Offered at $110, these sweatpants represent our commitment to long-lasting comfort and utility.

Classic Hoodies

Our classic hoodies are a staple for any athletic wardrobe, perfect for layering on chilly mornings or wearing during a workout. Crafted with soft, high-quality materials, they offer warmth and a relaxed fit without restricting movement. Priced at $85, these hoodies are a versatile and valuable addition to any fitness ensemble.

Commitment to Quality

Vinix Athletic Apparel is dedicated to providing exceptional quality and value in all our products. With meticulous attention to detail and a focus on customer satisfaction, we ensure that our apparel not only meets but exceeds the expectations of our discerning clientele.

Promotions Plan

Vinix Athletic Apparel integrates a diverse array of promotional tactics to attract and retain customers. These methods are meticulously chosen to align with the brand’s dynamic image and to effectively reach its target audience.


The company capitalizes on visually appealing catalogs that showcase the latest athletic wear collections. These catalogs are distributed to a curated list of potential customers who exhibit a keen interest in sports and fitness, ensuring high engagement rates.

Direct Mail

Vinix Athletic Apparel leverages the personalized touch of direct mail. By sending tailored offers and announcements to a targeted demographic, the brand ensures that its message resonates deeply with the consumer base, fostering a sense of exclusivity and personal attention.

Email Marketing

Email marketing campaigns are a cornerstone of Vinix Athletic Apparel’s promotional efforts. The brand consistently delivers content-rich emails that inform subscribers of new arrivals, exclusive deals, and insightful fitness tips, driving both online and in-store traffic.

Gift Certificates

The company introduces gift certificates to entice purchases and spread brand awareness. These certificates serve as an excellent tool for attracting new customers and are often used in conjunction with holiday promotions and special events.


Networking events are a prime opportunity for Vinix Athletic Apparel to connect with industry influencers, potential partners, and customers. Attendance and participation in local sports events, fitness expos, and trade shows will establish the brand’s presence within the athletic community.

Newspaper Ads

Strategically placed newspaper ads will target local communities, ensuring Vinix Athletic Apparel stays top-of-mind for consumers seeking quality athletic apparel. These ads will highlight product benefits, seasonal offers, and the brand’s commitment to the athletic lifestyle.

Online Marketing

Online marketing is a focal point for Vinix Athletic Apparel, encompassing SEO, content marketing, and social media engagement. The brand maintains a robust online presence that aligns with its customers’ active online habits, thus maximizing reach and conversion rates.

Public Relations (PR)

The brand will execute a public relations strategy that emphasizes community involvement, sponsorships, and partnerships with athletes. PR efforts will also include press releases and media outreach to position Vinix Athletic Apparel as a leading voice in the athletic apparel industry.


Infomercials will be utilized to demonstrate the unique value proposition of Vinix Athletic Apparel’s products. These longer-form ads will provide a platform to tell the brand’s story, showcase customer testimonials, and highlight the technical aspects of the apparel.

Additional Promotional Methods

Vinix Athletic Apparel also embraces innovative promotional methods such as influencer marketing, where partnerships with key fitness influencers will amplify the brand’s reach on social media platforms. Interactive pop-up shops and experiential events will provide hands-on experiences for consumers, while loyalty programs will reward repeat customers and encourage long-term brand engagement. Lastly, strategic online advertising, including pay-per-click (PPC) campaigns and retargeting, will ensure that Vinix Athletic Apparel remains visible to potential customers as they navigate the web.


VII. Operations Plan

Our Operations Plan details:

  1. The key day-to-day processes that our business performs to serve our customers
  2. The key business milestones that our company expects to accomplish as we grow


Key Operational Processes

To ensure the success of Vinix Athletic Apparel, there are several key day-to-day operational processes that we will perform:

  • Inventory Management
    • Monitor stock levels to ensure that popular items are always available.
    • Regularly update inventory records to reflect sales and returns.
    • Conduct periodic inventory audits to prevent shrinkage and maintain accuracy.
  • Customer Service
    • Respond promptly to customer inquiries via email, phone, or social media.
    • Resolve customer complaints efficiently to maintain satisfaction.
    • Collect and analyze customer feedback to improve products and services.
  • Order Fulfillment
    • Process orders accurately and dispatch them in a timely manner.
    • Ensure proper packaging to prevent damage during shipping.
    • Track shipments and communicate delivery updates to customers.
  • Marketing and Sales
    • Execute daily marketing activities to attract new customers and retain existing ones.
    • Analyze sales data to identify trends and adjust strategies accordingly.
    • Manage promotions and discounts to boost sales volumes when necessary.
  • Supplier Relations
    • Maintain strong relationships with fabric suppliers and manufacturers.
    • Negotiate terms and prices to ensure cost-effective purchasing.
    • Monitor supplier performance to ensure quality and timely delivery of goods.
  • Quality Control
    • Inspect incoming materials and outgoing products for defects or issues.
    • Implement quality standards that all products must meet before shipment.
    • Address any quality issues immediately and adjust processes to prevent recurrence.
  • Financial Management
    • Track daily sales and expenses to monitor the financial health of the business.
    • Manage cash flow to ensure sufficient funds for operations and growth.
    • Prepare and review financial reports for accuracy and insights.
  • Website and E-commerce Management
    • Update the website regularly with new products, content, and promotions.
    • Ensure the e-commerce platform is functioning smoothly for a seamless customer experience.
    • Optimize the website for search engines to increase online visibility.
  • Human Resources
    • Recruit, train, and manage staff to maintain a high-performance team.
    • Develop and enforce company policies and procedures.
    • Handle payroll and employee benefits to keep the team motivated.
  • Research and Development
    • Stay informed on industry trends and emerging athletic apparel technologies.
    • Invest in new product development to expand the product line and meet market needs.
    • Conduct market research to guide design and feature improvements.


Vinix Athletic Apparel expects to complete the following milestones in the coming months in order to ensure its success:

  • Product Development and Launch: Finalize the design, production, and launch of the new line of sweatpants within the next 6 months, ensuring high-quality materials and appeal to the target market.
  • Brand Building: Establish a strong brand identity and online presence within 12 months, creating a loyal customer base through social media marketing and influencer partnerships.
  • Supply Chain Optimization: Secure reliable suppliers and optimize the supply chain within 9 months to ensure cost-effectiveness and timely delivery of products.
  • E-commerce Platform: Set up a fully functional e-commerce platform with efficient logistics for order processing and delivery within the first year to facilitate direct-to-consumer sales.
  • Retail Partnerships: Enter into strategic partnerships with major athletic apparel retailers within 18 months to secure shelf space and increase market reach.
  • National Market Penetration: Expand distribution to cover all major regions of the United States within 24 months, using both online channels and retail partnerships.
  • Sales Milestone: Achieve the target of $1 million in sales within 24 months through aggressive marketing, sales strategies, and excellent customer service.
  • Customer Feedback and Product Improvement: Establish a system for collecting and analyzing customer feedback within the first year to continuously improve product offerings and customer satisfaction.
  • Financial Management: Implement robust financial controls and cash flow management systems within the first 6 months to monitor expenses and profitability.
  • Team and Culture Development: Build a strong team culture and hire key personnel within the first 12 months, including design, marketing, and operations experts, to drive the company’s growth.


VIII. Management Team

Our management team has the experience and expertise to successfully execute on our business plan.

Management Team Members

Vinix Athletic Apparel management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Alice Roberts, President

Alice Roberts brings a wealth of knowledge to Vinix Athletic Apparel with her 20 years of extensive experience in the industry. Her comprehensive understanding of the athletic apparel business is a result of her significant tenure at Nike, where she spent 15 years in various key roles. During her time there, Alice was deeply involved in multiple facets of the business, from the initial stages of design and product development to the complexities of manufacturing processes, and the dynamic field of marketing and sales. Alice’s seasoned leadership and strategic vision for the brand are instrumental in steering Vinix Athletic Apparel towards achieving its goals and ensuring lasting success in the competitive market.

Joe Rollins, COO

Joe Rollins is the operational powerhouse behind Vinix Athletic Apparel, providing a decade’s worth of expertise in manufacturing athletic apparel. His hands-on experience in the day-to-day operations of production has equipped him with a profound understanding of the supply chain and quality control, which are critical to maintaining efficiency and excellence in the output of athletic wear. Joe’s proven operational strategies and his ability to optimize manufacturing processes ensure that Vinix Athletic Apparel can meet the demands of its customers while maintaining high standards of quality and innovation.

Samantha Roberts, VP Marketing

With a dynamic background as a former sales manager at Nike, Samantha Roberts offers a strategic edge to Vinix Athletic Apparel’s marketing initiatives. Her experience in sales has endowed her with valuable insights into consumer behavior, market trends, and the competitive landscape. Samantha’s ability to craft compelling marketing campaigns and her knowledge of brand positioning significantly contribute to the company’s ability to connect with its target audience and drive sales. Her leadership in the marketing department is key to building a strong, recognizable brand that resonates with athletes and fitness enthusiasts alike.


IX. Financial Plan


Below is an overview of our expected financial performance over the next five years:

FY 1 FY 2 FY 3 FY 4 FY 5
Revenues $1,376,415 $1,671,313 $2,030,117 $2,466,834 $2,998,574
Direct Expenses $364,065 $434,929 $519,879 $621,776 $744,067
Gross Profit $1,012,350 $1,236,384 $1,510,237 $1,845,058 $2,254,507
Gross Profit (%) 73.5% 74% 74.4% 74.8% 75.2%
Other Expenses $188,831 $194,560 $200,462 $206,544 $212,811
EBITDA $823,519 $1,041,824 $1,309,774 $1,638,513 $2,041,695
Depreciation $28,000 $28,000 $28,000 $28,000 $28,000
Amortization $0 $0 $0 $0 $0
Interest Expense $19,000 $19,000 $19,000 $19,000 $19,000
Income Tax Expense $271,781 $348,188 $441,971 $557,029 $698,143
Net Income $504,737 $646,635 $820,803 $1,034,483 $1,296,552

Funding Requirements/Use of Funds

To accomplish our growth goals, Vinix Athletic Apparel needs $250,000 in funding. Key uses of this funding will be as follows:

Capital Investments
Equipment $50,000
Location Buildout $120,000
Computers and Tech Equipment $20,000
Non Capital Investments
Working Capital $50,000
Supplies $10,000

Financial Projections

financial projection athletic apparel business plan

5 Year Annual Income Statement

FY 1 FY 2 FY 3 FY 4 FY 5
Revenues $1,376,415 $1,671,313 $2,030,117 $2,466,834 $2,998,574
Total Revenues $1,376,415 $1,671,313 $2,030,117 $2,466,834 $2,998,574
Direct Costs
Direct Costs $364,065 $434,929 $519,879 $621,776 $744,067
Total Direct Costs $364,065 $434,929 $519,879 $621,776 $744,067
GROSS PROFIT $1,012,350 $1,236,384 $1,510,237 $1,845,058 $2,254,507
GROSS PROFIT % 73.5% 74% 74.4% 74.8% 75.2%
Other Expenses
Salaries $109,221 $112,534 $115,948 $119,466 $123,091
Marketing Expenses $24,271 $25,007 $25,766 $26,548 $27,353
Rent/Utility Expenses $42,474 $43,763 $45,091 $46,459 $47,868
Other Expenses $12,863 $13,254 $13,656 $14,070 $14,497
Total Other Expenses $188,831 $194,560 $200,462 $206,544 $212,811
EBITDA $823,519 $1,041,824 $1,309,774 $1,638,513 $2,041,695
Depreciation $28,000 $28,000 $28,000 $28,000 $28,000
Amortization $0 $0 $0 $0 $0
EBIT $795,519 $1,013,824 $1,281,774 $1,610,513 $2,013,695
Interest Expense $19,000 $19,000 $19,000 $19,000 $19,000
PRETAX INCOME $776,519 $994,824 $1,262,774 $1,591,513 $1,994,695
Net Operating Loss $0 $0 $0 $0 $0
Use of Net Operating Loss $0 $0 $0 $0 $0
Taxable Income $776,519 $994,824 $1,262,774 $1,591,513 $1,994,695
Income Tax Expense $271,781 $348,188 $441,971 $557,029 $698,143
NET INCOME $504,737 $646,635 $820,803 $1,034,483 $1,296,552
Net Profit Margin (%) 36.7% 38.7% 40.4% 41.9% 43.2%

5 Year Annual Balance Sheet

FY 1 FY 2 FY 3 FY 4 FY 5
Cash $507,864 $1,162,885 $1,987,618 $3,032,117 $4,133,071
Other Current Assets $123,174 $149,583 $181,720 $205,569 $249,881
Total Current Assets $631,038 $1,312,469 $2,169,338 $3,237,687 $4,382,953
Intangible Assets $0 $0 $0 $0 $0
Acc Amortization $0 $0 $0 $0 $0
Net Intangibles $0 $0 $0 $0 $0
Fixed Assets $140,000 $140,000 $140,000 $140,000 $140,000
Accum Depreciation $28,000 $56,000 $84,000 $112,000 $140,000
Net fixed assets $112,000 $84,000 $56,000 $28,000 $0
Preliminary Exp $0 $0 $0 $0 $0
TOTAL ASSETS $743,038 $1,396,469 $2,225,338 $3,265,687 $4,382,953
Current Liabilities $48,301 $55,095 $63,161 $69,026 $79,739
Debt outstanding $190,000 $190,000 $190,000 $190,000 $0
Total Liabilities $238,301 $245,095 $253,161 $259,026 $79,739
Share Capital $0 $0 $0 $0 $0
Retained earnings $504,737 $1,151,373 $1,972,176 $3,006,660 $4,303,213
Total Equity $504,737 $1,151,373 $1,972,176 $3,006,660 $4,303,213
TOTAL LIABILITIES & EQUITY $743,038 $1,396,469 $2,225,338 $3,265,687 $4,382,953

5 Year Annual Cash Flow Statement

FY 1 FY 2 FY 3 FY 4 FY 5
Net Income (Loss) $504,737 $646,635 $820,803 $1,034,483 $1,296,552
Change in Working Capital ($74,873) ($19,614) ($24,070) ($17,984) ($33,598)
Plus Depreciation $28,000 $28,000 $28,000 $28,000 $28,000
Plus Amortization $0 $0 $0 $0 $0
Net Cash Flow from Operations $457,864 $655,021 $824,732 $1,044,499 $1,290,953
Fixed Assets ($140,000) $0 $0 $0 $0
Intangible Assets $0 $0 $0 $0 $0
Net Cash Flow from Investments ($140,000) $0 $0 $0 $0
Cash from Equity $0 $0 $0 $0 $0
Cash from Debt financing $190,000 $0 $0 $0 ($190,000)
Net Cash Flow from Financing $190,000 $0 $0 $0 ($190,000)
Net Cash Flow $507,864 $655,021 $824,732 $1,044,499 $1,100,953
Cash at Beginning of Period $0 $507,864 $1,162,885 $1,987,618 $3,032,117
$507,864 $1,162,885 $1,987,618 $3,032,117 $4,133,071


What Is an Athletic Apparel Business Plan?

An athletic apparel business plan is a document that outlines the strategies you have developed to start and/or grow your athletic apparel business. Among other things, it details information about your industry, customers and competitors to help ensure your company is positioned properly to succeed. Your athletic apparel plan also assesses how much funding you will need to grow your business and proves, via your financial forecasts, why the business is viable.

Why You Need a Business Plan for your Athletic Apparel Business

A business plan is required if you are seeking funding for your athletic apparel business. Investors and lenders will review your plan to ensure it meets their criteria before providing you with capital. In addition, an athletic apparel business plan helps you and your team stay focused. It documents the strategies you must follow and gives you financial projections you should strive to achieve and against which you can judge your performance.

Athletic Apparel Business Plan Template PDF

Download our Athletic Apparel Business Plan PDF to help guide you as you create your business plan for your own athletic apparel company.

Over the past 25 years, Dave Lavinsky, the founder of PlanPros, has helped over 1 million entrepreneurs develop business plans.
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