Farmers Market Business Plan Template

Farmers Market Business Plan Template
Table of Contents
Table of Contents

If you’re looking to create a farmers market business plan, you’ve come to the right place!

Over the past 25 years, the PlanPros team has helped over 1 million entrepreneurs and business owners write business plans….and many of them have started and grown successful farmers market businesses.

Farmers Market Business Plan Example

Below is our farmers market business plan template and sample plan:

I. Executive Summary

Company Overview

Located in the heart of our bustling city, FreshHarvest Market is a beacon for those seeking fresh, locally-sourced produce and gourmet food items. Our market has quickly become a community favorite, offering a wide array of high-quality products ranging from vibrant fruits and vegetables to artisanal baked goods, dairy, and unique beverages. By focusing on local sourcing, we not only provide our customers with the freshest options but also support local farmers and producers, reinforcing our commitment to community and sustainability. FreshHarvest Market is more than just a grocery store; it’s a place where food lovers can discover new flavors while supporting local agriculture.

Success Factors

Our success at FreshHarvest Market can be attributed to a few key factors that set us apart in the competitive grocery market. Firstly, our unwavering commitment to quality and freshness has garnered a loyal customer base that values the superior taste and nutrition of our products. Secondly, our ability to foster strong relationships with local farmers and producers ensures a consistent supply of fresh, seasonal items that our customers love. To date, we’ve achieved notable milestones, including the expansion of our product range to meet growing customer demand and the implementation of sustainable practices that underline our commitment to the environment and our community.

Industry Analysis

The grocery and fresh market industry is experiencing a significant shift towards locally-sourced and organic products, driven by increasing consumer awareness about health, nutrition, and environmental impact. There’s a growing demand for fresh, high-quality food that supports local economies, presenting an opportunity for markets like ours to thrive. The trend towards healthy eating and the desire for unique, artisanal products further bolster our position in the market. By capitalizing on these industry shifts and aligning our offerings with consumer preferences, FreshHarvest Market is well-positioned to capture a significant share of the market and foster strong customer loyalty.

Customer Analysis

Our target customers are diverse, yet they share a common appreciation for high-quality, locally-sourced food. They range from health-conscious individuals and families looking for nutritious options, to food enthusiasts and gourmet cooks in search of unique ingredients and flavors. Our market appeals to environmentally-aware customers who prioritize sustainability and wish to support local farmers and producers. Understanding our customers’ preferences and values has been key to tailoring our product selection and services, ensuring we provide a shopping experience that exceeds their expectations and fosters a loyal community around our brand.

Competitive Analysis

Top competitors include local grocery chains and other specialty markets. However, FreshHarvest Market distinguishes itself through its commitment to local sourcing, quality, and community engagement. Our competitive advantages lie in our curated selection of locally-sourced products, personalized customer service, and the unique shopping experience we offer. This strategy has enabled us to build a strong, loyal customer base and differentiate ourselves in a crowded market.

Marketing Plan

At FreshHarvest Market, our product strategy centers around offering a diverse range of high-quality, locally-sourced goods. From fresh produce and homemade baked goods to artisanal cheeses and unique beverages, we ensure a wide variety of options at competitive prices. Our pricing strategy is designed to offer value while supporting local producers, creating a win-win for our customers and the community. Our promotions plan is multifaceted, leveraging social media, community events, and in-store tastings to engage our customers and attract new ones. By highlighting the freshness, quality, and local origin of our products, we aim to not only drive sales but also strengthen our brand’s position as a community-focused market.

Operations Plan

Key operational processes at FreshHarvest Market include product sourcing, inventory management, and customer service, all designed to ensure the highest quality and freshness of our offerings. Our milestones include expanding our product range, implementing sustainable practices, and enhancing our store layout to improve the shopping experience. As we grow, we will continue to focus on operational efficiency and excellence in customer service, ensuring that FreshHarvest Market remains a beloved part of our community.

Management Team

Our management team brings together diverse expertise in the grocery industry, retail management, and local food systems. This blend of skills ensures we are well-equipped to navigate the complexities of the market while staying true to our mission of supporting local producers and providing high-quality products to our customers. Our team’s commitment to the vision and values of FreshHarvest Market is the foundation of our success and growth.

Financial Plan

To reach our growth goals, FreshHarvest Market requires funding to expand our product selections, enhance our store layout, and invest in marketing to attract new customers. This investment will enable us to capitalize on the growing demand for locally-sourced, high-quality food products, ensuring our position as a leader in the market and a cherished part of the community.


Below is an overview of our expected financial performance over the next five years:

FY 1 FY 2 FY 3 FY 4 FY 5
Revenues $1,483,986 $1,606,905 $1,740,005 $1,884,130 $2,040,193
Direct Expenses $183,403 $192,746 $202,566 $212,886 $223,731
Gross Profit $1,300,583 $1,414,158 $1,537,439 $1,671,244 $1,816,462
Gross Profit (%) 87.6% 88% 88.4% 88.7% 89%
Other Expenses $103,153 $106,282 $109,507 $112,829 $116,252
EBITDA $1,197,430 $1,307,876 $1,427,932 $1,558,415 $1,700,209
Depreciation $20,000 $20,000 $20,000 $20,000 $20,000
Amortization $0 $0 $0 $0 $0
Interest Expense $20,800 $20,800 $20,800 $20,800 $20,800
Income Tax Expense $404,820 $443,476 $485,496 $531,165 $580,793
Net Income $751,809 $823,599 $901,636 $986,449 $1,078,616


II. Company Overview

FreshHarvest Market is a new Farmers Market serving the vibrant community of Renton, WA. As a beacon of local agriculture, our mission is to bring the finest, freshest produce and artisanal products to our neighborhood. Recognizing the absence of high-quality local farmers markets in our area, we’ve taken it upon ourselves to fill this gap and provide our community with an unparalleled shopping experience that emphasizes the value of local farming and sustainable living.

At FreshHarvest Market, our shelves and stalls are brimming with an array of products designed to cater to the diverse tastes and dietary needs of our customers. Our offerings include a wide variety of fresh produce, sourced daily to ensure the highest quality and freshness. Our baked goods section features artisanal bread, pastries, and other treats, all made with the finest ingredients. For those who appreciate the richness of dairy, our cheese and dairy products section offers a selection of locally-sourced items. We also take pride in our handcrafted beverages, ranging from artisanal coffees to refreshing fruit juices, not to mention our preserves and condiments that add a flavorful twist to any meal. Our goal is to provide a one-stop-shop for all your culinary needs, making every visit to FreshHarvest Market a delightful experience.

Our home is in Renton, WA, where we’ve strategically positioned FreshHarvest Market to serve the local community. We are deeply committed to contributing to Renton’s vibrant culture by offering a shopping destination that not only meets but exceeds the expectations of our customers.

The foundation of FreshHarvest Market’s potential for success rests on several key factors. Firstly, our founder brings a wealth of experience from previously running a successful farmers market, ensuring that we have the knowledge and expertise to thrive in this industry. Additionally, our commitment to offering fresher produce than our competitors sets us apart, as does our extensive range of food, drink, and condiments. These elements combined create a unique shopping experience that we believe will resonate strongly with our customers.

Since our inception on January 5, 2024, FreshHarvest Market has taken significant strides as a Limited Liability Company. We’ve accomplished several key milestones that are critical to our branding and operational setup. Our accomplishments include the creation of our logo, which embodies the spirit and values of our market; the development of our company name, which reflects our commitment to fresh, high-quality produce; and securing an ideal location that is accessible and welcoming to our customers. These achievements mark just the beginning of our journey, and we are excited about the future of FreshHarvest Market in Renton, WA.


III. Industry Analysis

The Farmers Market industry in the United States is thriving, with a current market size of over $1 billion. This industry has experienced steady growth over the past few years, and is expected to continue expanding in the coming years.

Some of the trends in the Farmers Market industry that bode well for FreshHarvest Market include the increasing demand for locally sourced and organic produce. Consumers are becoming more health-conscious and environmentally aware, leading them to seek out fresh, locally grown fruits and vegetables. This trend aligns perfectly with FreshHarvest Market’s mission to provide high-quality, locally sourced produce to customers in Renton, WA.

In addition, the growing popularity of farmers markets as social gathering places and community hubs presents a great opportunity for FreshHarvest Market to establish itself as a go-to destination for residents of Renton and the surrounding areas. By offering not only fresh produce, but also a welcoming atmosphere and community events, FreshHarvest Market can differentiate itself in the market and attract a loyal customer base.


IV. Customer Analysis

Below is a description of our target customers and their core needs.

Target Customers

We will target local residents who are increasingly seeking fresh, organic produce and artisanal food items. This demographic values the quality and source of their food and is willing to pay a premium for products that meet these criteria. Our market will serve as a community hub for these consumers, offering a wide range of locally sourced goods that cater to their preferences.

We will also attract health-conscious individuals and families looking for dietary options that support a healthy lifestyle. These customers are not just interested in organic produce but also in gluten-free, non-GMO, and vegan options. We will tailor our product offerings to meet the needs of this growing consumer base, ensuring that we provide a diverse selection that appeals to their specific dietary requirements.

Additionally, we will target culinary enthusiasts who are always on the lookout for unique ingredients to enhance their cooking. These customers often seek out farmers’ markets for rare finds and fresh, high-quality ingredients that cannot be found in conventional supermarkets. By fostering relationships with local farmers and artisans, we will ensure that our market is a go-to destination for those looking to elevate their culinary experiences.

Customer Needs

FreshHarvest Market caters to the discerning tastes of residents who prioritize high-quality, fresh produce in their daily meals. Customers can find a wide array of fruits and vegetables that boast farm-to-table freshness, ensuring that their meals are both nutritious and flavorful. This emphasis on quality also extends to their selection of baked goods, dairy products, beverages, and condiments, meeting a comprehensive range of culinary needs.

Moreover, FreshHarvest Market understands the growing consumer demand for locally sourced and organic options. Shoppers can expect to find products that support local farmers and artisans, promoting a sense of community and sustainability. This not only helps in reducing the carbon footprint associated with long-distance food transportation but also ensures that customers have access to the freshest and most wholesome ingredients available.

In addition to offering a diverse and high-quality product range, FreshHarvest Market also focuses on providing an exceptional shopping experience. The market is designed to be a welcoming space where customers can easily find what they need and discover new favorites. Friendly staff are always on hand to offer recommendations and share insights about the products, making each visit both educational and enjoyable.


V. Competitive Analysis

Direct Competitors

The Landing Farmers Market

The Landing Farmers Market offers a wide variety of local produce, artisan foods, and crafts, catering to customers looking for organic and locally-sourced options. Price points at The Landing Farmers Market vary widely, reflecting the diversity of products available, from affordable seasonal fruits and vegetables to more premium, artisanal goods. The market operates in a well-trafficked outdoor area in Renton, making it accessible to a broad customer segment including health-conscious consumers and local food enthusiasts.

While specific revenue figures are not publicly available, The Landing Farmers Market benefits from strong community support and high foot traffic, especially during peak seasons. This market serves the Renton area and attracts visitors from neighboring cities due to its reputation for quality and variety. A key strength of The Landing Farmers Market is its vibrant community atmosphere and the wide range of products offered. However, its reliance on seasonal operations could be seen as a weakness, along with potential weather-related disruptions to its outdoor setting.

Lazy River Farm

Lazy River Farm specializes in offering a selection of organic produce, free-range eggs, and naturally-raised meats, catering to customers prioritizing sustainable and ethical food sources. Their pricing reflects the premium quality of their offerings, targeting consumers willing to pay extra for food that aligns with their values. Located on a picturesque farm just outside of Renton, Lazy River Farm serves customers within the local area as well as those willing to travel for authentic farm-to-table experiences.

This farm generates revenue through direct sales at its on-site farm stand, community-supported agriculture (CSA) subscriptions, and participation in local farmers markets. Lazy River Farm’s key strengths include its commitment to sustainable farming practices and the high quality of its products. However, its location outside of urban centers and higher price points may limit its accessibility and appeal to a broader audience.

Kent Farmers Market

Kent Farmers Market offers a rich assortment of fresh produce, handmade goods, and prepared foods, catering to a broad spectrum of customers including families and foodies. With competitive pricing and a focus on community engagement, this market provides an affordable option for high-quality local foods. Located in the heart of Kent, it draws customers not only from the local area but also from surrounding communities, benefiting from its central location and easy access.

Although specific revenue details are not disclosed, Kent Farmers Market is known for its bustling environment and steady customer base throughout its operational season. It serves a diverse customer segment, from local residents to tourists exploring the area. The market’s strengths lie in its central location, variety of vendors, and community-focused events. A potential weakness is the competition with larger grocery chains and other markets, which may offer similar products with more convenience.

Competitive Advantages

Our competitive edge in the marketplace comes from our commitment to offering fresher produce than our competitors. This not only ensures that our customers are getting the highest quality fruits, vegetables, and other perishables but also enhances the overall shopping experience by providing items that last longer and taste better. This focus on freshness is a cornerstone of our business philosophy, reflecting our dedication to health, nutrition, and overall customer satisfaction. Moreover, by sourcing directly from local farmers whenever possible, we not only contribute to the local economy but also decrease the carbon footprint associated with long-distance food transportation, making us a more sustainable choice for conscious consumers.

In addition to our fresher produce, we pride ourselves on offering a wider variety of food, drink, condiments, and spices than our competitors. This expansive selection caters to the diverse tastes and dietary needs of our community in Renton, WA. Whether our customers are looking for organic options, rare ingredients for international cuisines, or simply the staples for their everyday cooking, they can find it all in one convenient location. This variety, coupled with our exceptional customer service, creates a shopping environment that is not just transactional but also educational and exploratory. We constantly listen to our customers and adapt our inventory to meet their evolving needs, further setting us apart from other markets.


VI. Marketing Plan

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products, Services & Pricing

FreshHarvest Market offers a variety of high-quality, locally-sourced products to its customers, ensuring a wide range of options for every taste and need. At the heart of its offerings is fresh produce, where customers can find a colorful selection of fruits and vegetables that are picked at the peak of their freshness. The average selling price for fresh produce ranges from $1 to $5 per pound, depending on the type of produce. This ensures that customers can enjoy the best of the season’s harvest at reasonable prices.

In addition to fresh fruits and vegetables, FreshHarvest Market is also proud to offer a selection of homemade baked goods. From artisanal breads to delectable pastries, these baked goods are prepared using traditional methods and the finest ingredients. Prices for baked goods vary, with bread starting at $3 per loaf and pastries ranging from $2 to $5 per item, offering something sweet or savory for every palate.

Cheese and dairy products are another cornerstone of FreshHarvest Market’s offerings. The market sources a variety of cheeses, from classic cheddar to exotic blue varieties, alongside fresh milk, butter, and yogurts from local dairies. The average price for cheese and dairy products falls between $4 to $10, providing customers with high-quality options for enhancing their meals and recipes.

For those looking for unique beverage options, FreshHarvest Market also features a selection of handcrafted beverages. This includes locally roasted coffee, craft sodas, and kombucha, among others. These beverages are perfect for those seeking something different from the usual offerings, with prices ranging from $2 to $6, depending on the product.

Last but not least, the market offers an array of preserves and condiments. These include jams, jellies, pickles, and sauces, all made using traditional methods and local ingredients. Prices for these items generally range from $5 to $8, allowing customers to bring the flavors of the market into their own kitchens.

Overall, FreshHarvest Market is committed to providing its customers with a wide range of high-quality, locally-sourced products at competitive prices, making it a go-to destination for those looking to support local producers while enjoying the best of what the region has to offer.

Promotions Plan

To attract customers, FreshHarvest Market focuses on a comprehensive promotional strategy that encompasses various methods tailored to meet our audience’s preferences and habits. At the core of our approach is online marketing, a crucial component that allows us to reach a wide and diverse audience efficiently. We engage our community through social media platforms like Facebook, Instagram, and Twitter, where we share vibrant photos of our fresh produce, upcoming market events, and special promotions. Additionally, we leverage email marketing to send personalized offers and newsletters directly to our customers, keeping them informed and engaged with our latest offerings and market news.

Beyond digital efforts, we understand the importance of community engagement and word-of-mouth. To foster a strong local presence, we partner with other local businesses and participate in community events, which helps to increase our visibility and reputation within Renton, WA. These partnerships not only allow us to reach new customers but also build a network of support among local businesses.

In-store promotions and loyalty programs will also play a significant role in our promotional strategy. We offer special discounts, product samples, and loyalty points to encourage repeat visits and to reward our customers for their support. These incentives not only enhance the shopping experience but also foster a sense of community and belonging among our customers.

Educational workshops and cooking demonstrations are another avenue we explore to attract and retain customers. By hosting these events, we provide value beyond just the products we sell. We position ourselves as a resource for healthy living and sustainability, which resonates with our target audience’s values and interests.

Utilizing local media is another tactic we employ. By featuring in local newspapers, radio, and TV stations, we aim to reach a broader audience and build anticipation for our market’s offerings. This exposure is crucial for creating buzz and excitement around our opening and special events.

Lastly, we implement environmental and social initiatives that reflect our commitment to sustainability and community welfare. These efforts are communicated through our marketing channels to align with the values of our customer base, further strengthening our brand’s appeal.

Through these diverse promotional methods, we expect to build a loyal customer base and establish FreshHarvest Market as a key player in the Renton, WA community, known for our quality, freshness, and commitment to sustainability.


VII. Operations Plan

Our Operations Plan details:

  1. The key day-to-day processes that our business performs to serve our customers
  2. The key business milestones that our company expects to accomplish as we grow


Key Operational Processes

To ensure the success of FreshHarvest Market, there are several key day-to-day operational processes that we will perform.

  • Inventory Management: We continuously monitor and replenish our inventory to ensure fresh produce and products are always available. This includes daily checks for product quality and freshness.
  • Supplier Coordination: We maintain strong relationships with local farmers and suppliers, placing orders in advance to ensure a consistent supply of fresh goods. Regular communication helps us adjust to supply changes or special requests.
  • Customer Service: Our staff are trained to provide exceptional customer service, including helping customers find products, offering cooking tips, and handling returns or complaints promptly and effectively.
  • Store Cleanliness and Organization: We ensure that the market is clean and well-organized at all times. This includes cleaning before opening and throughout the day, as well as organizing products for easy access.
  • Marketing and Promotions: We actively market our market through social media, local advertising, and community events. Daily updates on specials or new products keep our customers engaged.
  • Financial Management: Daily sales tracking and management of expenses are crucial. We use modern POS systems for accurate tracking and inventory management, facilitating daily financial reporting.
  • Compliance and Safety: We adhere to all local health and safety regulations, ensuring that our products meet all standards. This includes regular training for our staff on safety practices and compliance.
  • Feedback Collection: We collect and review customer feedback daily to improve our service and product offerings. This can involve direct conversations, feedback forms, or social media monitoring.
  • Staff Management: Daily staff scheduling, training, and management ensure that our market operates smoothly and efficiently. We prioritize creating a positive work environment to motivate our team.
  • Waste Management: We implement strategies for reducing waste, including donating unsold but still consumable goods to local shelters and composting unsellable produce.


FreshHarvest Market expects to complete the following milestones in the coming months in order to ensure its success:

  • Securing a Prime Location: Identify and secure a high-traffic location in Renton, WA, that is easily accessible to both vendors and customers. This location should also offer ample space for stalls and parking.
  • Obtaining Necessary Permits and Licenses: Complete all the required paperwork to legally operate a farmers market in Renton, WA. This includes health department permits, business licenses, and any other local or state requirements.
  • Vendor Acquisition and Relationship Building: Begin the process of reaching out to and securing commitments from local farmers, artisans, and food vendors. Establishing strong relationships with these vendors is crucial for ensuring a diverse and appealing selection of goods.
  • Marketing and Community Outreach: Launch a comprehensive marketing campaign to build awareness and excitement around FreshHarvest Market. This should include social media marketing, local outreach to community organizations, and partnerships with local businesses to promote the market.
  • Infrastructure and Logistical Planning: Develop a plan for the layout of the market, including vendor stall placements, parking logistics, and customer flow. Invest in necessary infrastructure such as tents, signage, and sanitation stations to ensure a smooth operation.
  • Soft Launch Event: Host a smaller, invitation-only event prior to the official opening to gather feedback from a select group of community members and vendors. Use this feedback to make any necessary adjustments.
  • Official Launch of Our Farmers Market: Host a grand opening event to officially launch FreshHarvest Market. This event should be well-advertised and feature special attractions or offers to draw in a large crowd.
  • Establishing a Customer Loyalty Program: Develop a loyalty program or other incentives to encourage repeat business and build a community around the market. This could include a points system, discounts for frequent shoppers, or special events for members.
  • Reaching $15,000/Month in Revenue: Implement strategies to continuously grow revenue, such as expanding the number of vendors, extending market hours, or hosting special themed market days. Monitor sales and customer feedback closely to make informed adjustments.
  • Ongoing Vendor and Product Diversification: Continuously seek out new vendors and unique products to keep the market offerings fresh and exciting. This will help attract a wider range of customers and encourage them to return regularly.


VIII. Management Team

Our management team has the experience and expertise to successfully execute on our business plan.

Management Team Members

Emery Anderson, President

With a rich background in local commerce, Emery Anderson brings to FreshHarvest Market an unparalleled expertise in the operational and strategic realms of farmers market management. Anderson’s career is highlighted by his successful stewardship of a previous farmers market venture, where he demonstrated his ability to foster community engagement, support local producers, and create a sustainable business model that benefitted both vendors and consumers alike. His knack for understanding the nuances of local food ecosystems and his commitment to promoting sustainable agriculture practices make him an invaluable leader for FreshHarvest Market. Anderson’s vision for the company revolves around creating a robust platform that not only serves as a marketplace for fresh, locally sourced products but also as a community hub for sustainable living education and initiatives.


IX. Financial Plan


Below is an overview of our expected financial performance over the next five years:

FY 1 FY 2 FY 3 FY 4 FY 5
Revenues $1,483,986 $1,606,905 $1,740,005 $1,884,130 $2,040,193
Direct Expenses $183,403 $192,746 $202,566 $212,886 $223,731
Gross Profit $1,300,583 $1,414,158 $1,537,439 $1,671,244 $1,816,462
Gross Profit (%) 87.6% 88% 88.4% 88.7% 89%
Other Expenses $103,153 $106,282 $109,507 $112,829 $116,252
EBITDA $1,197,430 $1,307,876 $1,427,932 $1,558,415 $1,700,209
Depreciation $20,000 $20,000 $20,000 $20,000 $20,000
Amortization $0 $0 $0 $0 $0
Interest Expense $20,800 $20,800 $20,800 $20,800 $20,800
Income Tax Expense $404,820 $443,476 $485,496 $531,165 $580,793
Net Income $751,809 $823,599 $901,636 $986,449 $1,078,616

Funding Requirements/Use of Funds

To accomplish our growth goals, FreshHarvest Market needs $208,000 in funding. Key uses of this funding will be as follows:

Capital Investments
Location Buildout $50,000
Furniture $10,000
Equipment $20,000
Machines $15,000
Computers and POS Systems $5,000
Non Capital Investments
Working Capital $50,000
Initial Rent/Lease $10,000
Staff Salaries for the First 3 Months $30,000
Initial Marketing and Advertising $10,000
Supplies $5,000
Insurance $3,000

Financial Projections

financial projection farmers market business plan

5 Year Annual Income Statement

FY 1 FY 2 FY 3 FY 4 FY 5
Revenues $1,483,986 $1,606,905 $1,740,005 $1,884,130 $2,040,193
Total Revenues $1,483,986 $1,606,905 $1,740,005 $1,884,130 $2,040,193
Direct Costs
Direct Costs $183,403 $192,746 $202,566 $212,886 $223,731
Total Direct Costs $183,403 $192,746 $202,566 $212,886 $223,731
GROSS PROFIT $1,300,583 $1,414,158 $1,537,439 $1,671,244 $1,816,462
GROSS PROFIT % 87.6% 88% 88.4% 88.7% 89%
Other Expenses
Salaries $72,814 $75,023 $77,299 $79,644 $82,060
Marketing Expenses $6,067 $6,251 $6,441 $6,637 $6,838
Rent/Utility Expenses $6,067 $6,251 $6,441 $6,637 $6,838
Other Expenses $18,203 $18,755 $19,324 $19,911 $20,515
Total Other Expenses $103,153 $106,282 $109,507 $112,829 $116,252
EBITDA $1,197,430 $1,307,876 $1,427,932 $1,558,415 $1,700,209
Depreciation $20,000 $20,000 $20,000 $20,000 $20,000
Amortization $0 $0 $0 $0 $0
EBIT $1,177,430 $1,287,876 $1,407,932 $1,538,415 $1,680,209
Interest Expense $20,800 $20,800 $20,800 $20,800 $20,800
PRETAX INCOME $1,156,630 $1,267,076 $1,387,132 $1,517,615 $1,659,409
Net Operating Loss $0 $0 $0 $0 $0
Use of Net Operating Loss $0 $0 $0 $0 $0
Taxable Income $1,156,630 $1,267,076 $1,387,132 $1,517,615 $1,659,409
Income Tax Expense $404,820 $443,476 $485,496 $531,165 $580,793
NET INCOME $751,809 $823,599 $901,636 $986,449 $1,078,616
Net Profit Margin (%) 50.7% 51.3% 51.8% 52.4% 52.9%

5 Year Annual Balance Sheet

FY 1 FY 2 FY 3 FY 4 FY 5
Cash $776,691 $1,610,797 $2,522,113 $3,521,627 $4,400,426
Other Current Assets $127,380 $137,930 $149,355 $157,010 $170,016
Total Current Assets $904,071 $1,748,728 $2,671,469 $3,678,638 $4,570,443
Intangible Assets $0 $0 $0 $0 $0
Acc Amortization $0 $0 $0 $0 $0
Net Intangibles $0 $0 $0 $0 $0
Fixed Assets $100,000 $100,000 $100,000 $100,000 $100,000
Accum Depreciation $20,000 $40,000 $60,000 $80,000 $100,000
Net fixed assets $80,000 $60,000 $40,000 $20,000 $0
Preliminary Exp $0 $0 $0 $0 $0
TOTAL ASSETS $984,071 $1,808,728 $2,711,469 $3,698,638 $4,570,443
Current Liabilities $24,262 $25,319 $26,424 $27,142 $28,332
Debt outstanding $208,000 $208,000 $208,000 $208,000 $0
Total Liabilities $232,262 $233,319 $234,424 $235,142 $28,332
Share Capital $0 $0 $0 $0 $0
Retained earnings $751,809 $1,575,409 $2,477,045 $3,463,495 $4,542,111
Total Equity $751,809 $1,575,409 $2,477,045 $3,463,495 $4,542,111
TOTAL LIABILITIES & EQUITY $984,071 $1,808,728 $2,711,469 $3,698,638 $4,570,443

5 Year Annual Cash Flow Statement

FY 1 FY 2 FY 3 FY 4 FY 5
Net Income (Loss) $751,809 $823,599 $901,636 $986,449 $1,078,616
Change in Working Capital ($103,117) ($9,493) ($10,319) ($6,936) ($11,816)
Plus Depreciation $20,000 $20,000 $20,000 $20,000 $20,000
Plus Amortization $0 $0 $0 $0 $0
Net Cash Flow from Operations $668,691 $834,105 $911,316 $999,513 $1,086,799
Fixed Assets ($100,000) $0 $0 $0 $0
Intangible Assets $0 $0 $0 $0 $0
Net Cash Flow from Investments ($100,000) $0 $0 $0 $0
Cash from Equity $0 $0 $0 $0 $0
Cash from Debt financing $208,000 $0 $0 $0 ($208,000)
Net Cash Flow from Financing $208,000 $0 $0 $0 ($208,000)
Net Cash Flow $776,691 $834,105 $911,316 $999,513 $878,799
Cash at Beginning of Period $0 $776,691 $1,610,797 $2,522,113 $3,521,627
$776,691 $1,610,797 $2,522,113 $3,521,627 $4,400,426


What Is a Farmers Market Business Plan?

A farmers market business plan is a document that outlines the strategies you have developed to start and/or grow your farmers market business. Among other things, it details information about your industry, customers and competitors to help ensure your company is positioned properly to succeed. Your farmers market business plan also assesses how much funding you will need to grow your business and proves, via your financial forecasts, why the business is viable.

Why You Need a Business Plan for your Farmers Market Business

A business plan is required if you are seeking funding for your farmers market business. Investors and lenders will review your plan to ensure it meets their criteria before providing you with capital. In addition, a farmers market business plan helps you and your team stay focused. It documents the strategies you must follow and gives you financial projections you should strive to achieve and against which you can judge your performance.

Farmers Market Business Plan Template PDF

Download our Farmers Market Business Plan PDF to help guide you as you create your business plan for your own farmers market business.

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