Motel Business Plan Template

Written by Dave Lavinsky

motel business plan template
Table of Contents
Table of Contents

If you’re looking to create a motel business plan, you’ve come to the right place!

Over the past 25 years, the PlanPros team has helped over 1 million entrepreneurs and business owners write business plans….and many of them have started and grown successful motel businesses.

Motel Business Plan Example

Below is our motel business plan template and sample plan created using our ai business plan generator. This is just one of the many business plan examples we have created using PlanPros.

I. Executive Summary

Company Overview

At Starlite Comfort Inn, we are proud to introduce our new motel located in the heart of Delano, CA. Recognizing the scarcity of quality lodging options in the area, we have established our motel to cater to the diverse needs of families, individuals traveling through California, local workers, and residents seeking a comfortable stay. Positioned off route 99, our motel serves as an ideal stopover or temporary residence, offering a range of accommodation options at competitive prices. Our nightly rate is set at $80, providing flexibility for guests requiring short stays, while our weekly rate of $392 and monthly rate of $1440 cater to those in need of longer accommodations. Our commitment is to ensure comfort and convenience for our guests, making their stay memorable at Starlite Comfort Inn.

Success Factors

Our confidence in the success of Starlite Comfort Inn is based on our thorough market understanding and the clear differentiation from existing motels in Delano, which suffer from poor management and locations. Our strategic selection of a superior location, commitment to top-notch facilities, and dedication to guest safety and well-being distinguish us from our competitors. Since our establishment as a C Corporation on December 4th, 2023, we have secured an ideal location and partnered with renowned architects and contractors to materialize our vision. Our progress to date positions us well to become the preferred lodging choice in Delano.

Industry Analysis

The Motel industry in the United States, with a market size of $25 billion in 2020, plays a crucial role in the economy and is projected to reach $30 billion by 2025. Starlite Comfort Inn aligns well with industry trends, including a preference for affordable accommodation, demand for motels in accessible locations, and an emphasis on cleanliness and safety, particularly post-COVID-19. Our strategic location in Delano and commitment to maintaining a clean and secure environment cater to these trends, positioning us to capitalize on the industry’s growth and attract both leisure and business travelers.

Customer Analysis

Starlite Comfort Inn targets a diverse customer base, including commuters seeking a restful stopover with easy access, local workers requiring temporary lodging, and residents in need of short-term accommodations. We tailor our services for quick check-in/out processes, offer extended stay discounts and in-room workspaces for workers, and cater to families and individuals with a range of room types and facilities. Our strategic location and welcoming environment position us as a favored choice for those seeking comfortable stays close to home.

Competitive Analysis

Our top competitors include Motel 6 Delano, Rodeway Inn Delano, and Palm Motel Delano. While these motels offer basic amenities and affordability, they lack in service range, location advantages, or unique offerings. Starlite Comfort Inn sets itself apart with a prime location, state-of-the-art facilities, and a strong commitment to safety and guest well-being, offering a blend of accessibility and tranquility unmatched by competitors. Our modern amenities, rigorous security measures, and exceptional customer service establish us as the ultimate choice for comfort and convenience.

Marketing Plan

Starlite Comfort Inn employs a comprehensive marketing strategy that includes competitive pricing for nightly, weekly, and monthly stays, and a mix of traditional and digital promotional activities. We utilize highway signage for visibility, engage in local community sponsorships, optimize our website with SEO, leverage social media, conduct email marketing, partner with OTAs, and host unique events to attract a wide range of customers. These efforts aim to enhance brand visibility, foster community relations, and drive both direct and indirect bookings, establishing Starlite Comfort Inn as a premier lodging option in Delano.

Operations Plan

Starlite Comfort Inn’s operations focus on efficient front desk management, meticulous housekeeping, routine maintenance, offering a complimentary breakfast service, and stringent financial management. Our marketing and customer relations strategies are crafted to attract new customers and retain repeat ones through loyalty programs and promotions. Staff training on excellence in customer service and operational procedures is ongoing, ensuring compliance with labor laws. Emergency preparedness and legal compliance are paramount, with regular emergency drills and adherence to all regulatory requirements. Upcoming milestones include securing the property, obtaining necessary permits, completing facility construction or renovation, and launching a targeted marketing strategy to establish a solid customer base.

Management Team

Our management team, led by President Matthew Ruiz, brings extensive experience and expertise in the hospitality industry. With over 20 years of experience, including a significant tenure as a motel manager at Motel 6, Matthew’s leadership skills and industry knowledge are instrumental in steering Starlite Comfort Inn towards operational excellence and outstanding customer service. His commitment to creating a welcoming environment for guests and a supportive workplace for employees is key to our long-term success.

Financial Plan

To achieve our growth goals, Starlite Comfort Inn requires $2.79 million in funding. This investment will be allocated towards capital investments including land acquisition, building, location buildout, furniture, equipment, and non-capital investments such as working capital, staff salaries for the first 3 months, initial marketing and advertising, supplies, and insurance. These funds will ensure the successful launch and operation of Starlite Comfort Inn, positioning us for solid growth and a strong market presence.


Below is an overview of our expected financial performance over the next five years:

FY 1 FY 2 FY 3 FY 4 FY 5
Revenues $1,261,388 $1,365,869 $1,479,005 $1,601,511 $1,734,164
Direct Expenses $0 $0 $0 $0 $0
Gross Profit $1,261,388 $1,365,869 $1,479,005 $1,601,511 $1,734,164
Gross Profit (%) 100% 100% 100% 100% 100%
Other Expenses $402,297 $414,503 $427,078 $440,035 $453,386
EBITDA $859,091 $951,366 $1,051,926 $1,161,475 $1,280,778
Depreciation $531,000 $531,000 $531,000 $531,000 $531,000
Amortization $0 $0 $0 $0 $0
Interest Expense $278,900 $278,900 $278,900 $278,900 $278,900
Income Tax Expense $17,216 $49,513 $84,709 $123,051 $164,807
Net Income $31,974 $91,953 $157,317 $228,523 $306,071


II. Company Overview

Welcome to Starlite Comfort Inn, a newly established motel in the heart of Delano, CA. Nestled conveniently off route 99, our establishment is proud to offer a comfortable and affordable lodging solution for families, individuals journeying through California, local workers, and residents in need of a temporary abode. With a noticeable gap in the local market for quality motels, we are here to fill that void and provide exceptional service and accommodations to our guests.

Products & Services

At Starlite Comfort Inn, we understand the diverse needs of our guests and offer flexible lodging options to suit every budget and requirement. Our nightly hotel room rate is affordably priced at $80, providing a cost-effective choice for short stays. For guests in need of longer accommodations, we offer a weekly rate of $392, and for those planning an extended stay, our monthly rate of $1440 ensures a comfortable and economical solution. Our commitment is to provide exceptional value without compromising on quality or comfort.


Strategically located in Delano, CA, Starlite Comfort Inn serves the lodging needs of customers in and around the area. Our prime location off route 99 makes us an ideal stopover for travelers, as well as a convenient option for local residents seeking quality accommodations. Our focus is on accessibility and convenience, ensuring that our guests have an enjoyable and hassle-free stay.

Success Factors

Our confidence in the success of Starlite Comfort Inn is grounded in several key factors. With only three other motels in the area, all of which have been poorly received due to substandard management and undesirable locations, our motel stands out as a superior option. We are committed to offering a better location, top-notch facilities, and enhanced safety for our guests. Our dedication to excellence in these areas sets us apart and positions us as the preferred choice for accommodations in Delano, CA.

History, Legal Structure & Accomplishments to Date

Since our inception on December 4, 2023, Starlite Comfort Inn has embarked on a journey to establish ourselves as a leading provider of affordable and comfortable lodging in Delano, CA. As a C Corporation, we have laid a solid foundation for our business, focusing on strategic location selection, collaborating with outstanding architectural and contracting firms, and committing to the highest standards of service and guest satisfaction. Our accomplishments to date reflect our dedication to realizing our vision and serving our community with pride.

At Starlite Comfort Inn, we are more than just a motel; we are a beacon of comfort and hospitality for all who visit Delano, CA. Join us and experience the difference.


III. Industry Analysis

The Motel industry in the United States is currently a thriving and significant sector of the hospitality market. With an estimated market size of $25 billion in 2020, it is evident that the Motel industry plays a substantial role in the economy. Furthermore, market research suggests that this industry is expected to experience steady growth in the coming years. By 2025, it is projected to reach a market value of $30 billion, indicating a positive trajectory for Motels across the country.

Several trends in the Motel industry are contributing to its growth and success, and these trends align well with the offerings of Starlite Comfort Inn in Delano, CA. One of the notable trends is the increasing preference for affordable accommodation options among travelers. Many consumers are seeking comfortable yet reasonably priced lodging, which is precisely what Starlite Comfort Inn aims to provide. Additionally, there is a rising demand for Motels that offer convenient and accessible locations, particularly in popular tourist destinations or along major highways. With its strategic location in Delano, Starlite Comfort Inn is well-positioned to cater to both leisure and business travelers.

Another trend that bodes well for Starlite Comfort Inn is the growing emphasis on cleanliness and safety in the hospitality industry. In light of the COVID-19 pandemic, consumers have become more cautious about hygiene and health precautions when choosing accommodation. Starlite Comfort Inn’s commitment to maintaining a clean and sanitized environment, implementing rigorous safety protocols, and adhering to government guidelines will undoubtedly attract customers seeking a secure and worry-free stay. By staying ahead of these industry trends, Starlite Comfort Inn can capitalize on the growing demand for Motels and position itself as a preferred choice for travelers in the Delano area.


IV. Customer Analysis

Below is a description of our target customers and their core needs.

Target Customers

Starlite Comfort Inn will target commuters passing through Delano, CA, recognizing the strategic location of the city as a juncture point for travelers. This segment includes individuals and families in transit who seek convenient, comfortable, and affordable lodging for short stays. The motel will tailor its services to ensure quick check-ins and check-outs, catering to the needs of guests who are on the move.

Local workers form another significant customer segment for Starlite Comfort Inn. The motel will offer special rates and packages to attract this demographic, which requires regular or semi-regular accommodations close to their places of employment. By providing a comfortable and budget-friendly alternative to long commutes, the motel will become a preferred option for local workers seeking restful nights close to work.

In addition to serving travelers and local workers, Starlite Comfort Inn will also focus on local residents in need of temporary accommodations. This includes individuals and families who require lodging during home renovations, celebrations, or in times of transition. The motel will ensure a welcoming and homely atmosphere, making it an attractive option for residents seeking comfort and convenience within their own community.

Customer Needs

Customers can experience unparalleled cleanliness at Starlite Comfort Inn, where every motel room meets high standards of hygiene. This emphasis on cleanliness ensures that guests enjoy a comfortable and worry-free stay, knowing their health and wellbeing are prioritized. The meticulously maintained rooms serve as a serene retreat for travelers seeking peace of mind during their journeys.

The staff at Starlite Comfort Inn are renowned for their friendliness and dedication to service excellence. Guests can expect a warm welcome and personalized attention throughout their stay, making them feel valued and at home. This level of customer service enhances the overall experience, fostering a sense of community and belonging.

Starlite Comfort Inn stands out for offering good value to its guests, combining affordable rates with exceptional service and amenities. Travelers can enjoy a range of conveniences without breaking the bank, ensuring their stay is both comfortable and cost-effective. Additionally, the motel prioritizes safety, implementing robust security measures to create a secure environment where guests can relax and unwind without concerns.

Understanding the modern traveler’s needs, Starlite Comfort Inn also provides additional amenities such as complimentary Wi-Fi, on-site parking, and access to local attractions. These conveniences cater to both leisure and business travelers, ensuring they have everything they need for a pleasant and productive stay. By addressing these essentials, the motel positions itself as a preferred choice for visitors to Delano, CA.


V. Competitive Analysis

Direct Competitors

Starlite Comfort Inn’s competitors include the following companies:

Motel 6 Delano, CA

This chain offers basic accommodation services aimed at travelers looking for affordability and convenience. Their product offerings include clean rooms, free Wi-Fi, and pet-friendly policies. Price points are typically low, aiming to attract budget-conscious customers. Motel 6 boasts significant revenues due to its widespread brand recognition and extensive network of locations across the country. In Delano, CA, it serves both local residents needing temporary accommodations and travelers passing through. Its key strengths include strong brand recognition and affordability. However, its weaknesses lie in a lack of unique amenities and a perception of lower quality compared to higher-priced competitors.

Rodeway Inn Delano

Rodeway Inn, part of the Choice Hotels group, offers economical lodging with a few more amenities than the most basic motels. Services include free breakfast, Wi-Fi, and an outdoor pool. Their pricing strategy is competitive, aiming to offer better value within the low to mid-price range accommodations. Rodeway Inn’s revenues benefit from the backing of the Choice Hotels brand, which helps in marketing and operational efficiencies. The motel serves both business travelers and tourists in Delano, CA. Strengths of Rodeway Inn include the balance between affordability and comfort, backed by a reputable parent company. However, its weaknesses could be seen in limited luxury offerings and facilities.

Palm Motel Delano Ca

This is a smaller, independently operated motel, offering personalized services that larger chains might not provide. The Palm Motel focuses on providing comfortable rooms, free parking, and a homey atmosphere. Its price points are competitive, aiming to attract guests who prefer a more personal touch to their stay. As a smaller entity, its revenues are not as high as larger competitors, but it enjoys loyalty in its local market. The motel mainly serves visitors and temporary workers in Delano, CA. Its key strengths include a personalized customer service experience and a cozy atmosphere. The main weaknesses are limited marketing reach and fewer amenities compared to larger chains.

Competitive Advantages

At Starlite Comfort Inn, we understand that location is key to providing an exceptional stay for our guests. Our strategic positioning not only makes us accessible but also places us near major attractions and essential amenities, ensuring that our guests can enjoy the convenience of proximity without compromising on tranquility. This blend of accessibility and serenity sets us apart, making us the preferred choice for travelers seeking an enriching and hassle-free experience. Our commitment to offering a prime location enhances the overall guest experience, positioning us as a leading accommodation option in the area.

Moreover, we take pride in our state-of-the-art facilities, which are designed to cater to the diverse needs of our guests. From luxurious rooms equipped with modern amenities to a range of on-site facilities that include a fitness center, swimming pool, and business center, we ensure that our guests have everything they need at their fingertips. Safety is a cornerstone of our operations, and we have implemented rigorous security measures to ensure that our guests feel secure at all times during their stay. Our well-lit parking areas, 24/7 surveillance, and trained security personnel are just a few examples of how we prioritize the safety and well-being of our guests. These competitive advantages, combined with our unwavering commitment to exceptional customer service, make Starlite Comfort Inn the ultimate choice for comfort, convenience, and peace of mind.


VI. Marketing Plan

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products, Services & Pricing

At Starlite Comfort Inn, guests can expect a comfortable and convenient stay, whether they are traveling for business, leisure, or in need of a long-term accommodation solution. Our range of services caters to the diverse needs of our customers, ensuring a memorable stay at competitive prices.

Our Offerings

Starlite Comfort Inn takes pride in providing a variety of accommodation options tailored to fit the requirements and budgets of our guests. Below is an overview of our key products and services along with their average selling price.

Nightly Hotel Room

For guests seeking short-term stays, our nightly hotel room option is perfect. Priced at an affordable $80 per night, these rooms are designed to provide maximum comfort and convenience. Guests can expect well-appointed rooms equipped with all the essential amenities to make their stay pleasant and relaxing.

Weekly Hotel Room

For those who require a more extended stay, our weekly hotel room offering presents an economical solution. At a cost of $392 per week, guests can enjoy a significant discount compared to the nightly rate. This option is ideal for travelers on extended vacations, business trips, or anyone in between homes.

Monthly Hotel Room

Our monthly hotel room service caters to guests in need of long-term accommodation. With a price of $1440 per month, this option offers the greatest value, combining the comfort and convenience of a hotel stay with the affordability of an apartment. It’s perfect for those on temporary work assignments, relocating, or anyone looking for a hassle-free living solution.

Why Choose Starlite Comfort Inn?

Choosing Starlite Comfort Inn means opting for quality, convenience, and value. Our comprehensive range of services ensures that whether you’re staying for a night, a week, or a month, your needs are met with the highest standards of hospitality. Guests can expect a welcoming environment, attentive service, and accommodations that ensure a comfortable and enjoyable stay.

Promotions Plan

Starlite Comfort Inn employs a diverse range of promotional methods to attract customers, ensuring a memorable and comfortable stay for all guests. Central to these efforts is the strategic use of highway signage. Eye-catching and strategically placed signs along the highway serve as beacons for travelers seeking comfort and convenience. These signs not only make the location easy to find but also highlight key amenities and offers that set Starlite Comfort Inn apart.

Building on the foundation of visibility provided by highway signage, Starlite Comfort Inn also engages with the local community through sponsorships and partnerships. By supporting local events and organizations, the Inn establishes itself as a community pillar, encouraging residents to recommend it to visiting friends and family.

Digital marketing plays a crucial role in the Inn’s promotional strategy. An optimized website serves as the digital front door of Starlite Comfort Inn, providing potential guests with all the information they need, from room availability to booking options. Coupled with search engine optimization (SEO), the website ensures that Starlite Comfort Inn appears prominently in search results related to accommodations in Delano, CA.

Social media platforms are leveraged to create a community around the Inn. Through regular updates, engaging content, and promotional offers, Starlite Comfort Inn builds relationships with potential and returning guests. This not only boosts direct bookings but also encourages word-of-mouth recommendations.

Email marketing campaigns are tailored to keep past guests informed and engaged, offering them exclusive deals and updates about the Inn. These personalized communications encourage repeat visits and foster a sense of loyalty among guests.

To ensure a comprehensive approach, Starlite Comfort Inn also partners with online travel agencies (OTAs). While direct bookings are prioritized, OTAs expand the Inn’s reach, attracting a broader audience that might not have been reached through direct channels.

Finally, Starlite Comfort Inn hosts events and workshops that not only provide additional revenue streams but also attract locals and travelers looking for unique experiences. From wine tasting events featuring local vineyards to wellness retreats, these events position the Inn as a destination, not just a place to stay.

In summary, Starlite Comfort Inn employs a multifaceted promotional strategy that combines traditional and digital marketing methods. From highway signage to digital engagement and community involvement, each tactic is designed to enhance visibility, build relationships, and ultimately attract both new and returning customers to the Inn.


VII. Operations Plan

Our Operations Plan details:

  1. The key day-to-day processes that our business performs to serve our customers
  2. The key business milestones that our company expects to accomplish as we grow


Key Operational Processes

To ensure the success of Starlite Comfort Inn, there are several key day-to-day operational processes that we will perform.

  • Front Desk Management:
    • Check-in and check-out guests efficiently to minimize wait times.
    • Handle guest inquiries and provide information about local attractions and amenities.
    • Manage reservations and occupancy levels to maximize room usage and revenue.
    • Process payments and handle billing inquiries accurately.
  • Housekeeping:
    • Ensure rooms are cleaned daily and prepared for new guests.
    • Maintain cleanliness and hygiene in public areas such as the lobby, hallways, and restrooms.
    • Conduct regular deep-cleaning schedules to uphold high standards of cleanliness.
    • Replenish room supplies and amenities to meet guest needs.
  • Maintenance:
    • Perform routine checks and maintenance of hotel facilities and equipment.
    • Address and resolve any maintenance issues reported by guests or staff promptly.
    • Ensure all safety and security equipment is functioning properly.
    • Update and maintain the property to keep it looking fresh and appealing.
  • Marketing and Customer Relations:
    • Utilize online platforms and social media to promote the motel and engage with potential guests.
    • Collect and analyze feedback from guests to improve services and guest satisfaction.
    • Offer loyalty programs or special discounts to encourage repeat business.
    • Maintain an up-to-date and informative website that showcases the motel’s amenities and offerings.
  • Financial Management:
    • Monitor daily revenues and expenses to ensure profitability.
    • Prepare and review financial reports regularly to track financial performance.
    • Manage payroll, vendor payments, and budgeting efficiently.
    • Implement cost-saving measures without compromising service quality.
  • Staff Management:
    • Hire qualified staff and provide ongoing training to improve skills and service quality.
    • Conduct regular staff meetings to communicate goals, updates, and gather feedback.
    • Establish clear job roles and responsibilities for efficient operation.
    • Motivate and reward staff for exceptional performance to foster a positive work environment.
  • Compliance and Safety:
    • Ensure compliance with local, state, and federal regulations regarding hospitality operations.
    • Conduct regular safety drills and training for staff to prepare for emergencies.
    • Maintain an effective lost and found system to handle guests’ lost items securely and efficiently.
    • Implement and monitor security measures to ensure the safety of guests and staff.


Starlite Comfort Inn expects to complete the following milestones in the coming months in order to ensure its success:

  • Secure a prime location in Delano, CA: Successfully acquiring a strategically located property that is accessible and appealing to potential customers.
  • Obtain necessary permits and licenses: Ensuring all local, state, and federal regulations are met and the business is legally compliant to operate as a motel.
  • Construction and renovation of the property: Completing any necessary construction or renovation work to meet Starlite Comfort Inn’s brand standards and customer expectations for comfort and safety.
  • Hire a general manager who can run day-to-day operations: Recruiting and hiring a competent and experienced general manager to oversee the motel’s operations, ensuring smooth functioning and high-quality guest experiences.
  • Develop and implement a marketing strategy: Crafting and executing a marketing plan that effectively targets potential customers, builds brand awareness, and drives bookings.
  • Establish partnerships with local businesses and tourist attractions: Creating mutually beneficial relationships with local entities to enhance guest experiences and drive referrals.
  • Launch the motel and start accepting guests: Officially opening Starlite Comfort Inn for business and beginning to serve guests, marking the transition from setup to operational status.
  • Achieve operational efficiency: Streamlining operations to reduce costs, improve guest satisfaction, and ensure the motel runs smoothly and efficiently.
  • Reach $100,000 in monthly sales: Achieving this level of sales revenue to ensure profitability and long-term sustainability of the business.
  • Implement a customer feedback system: Setting up mechanisms to gather, analyze, and act on customer feedback to continuously improve service quality and guest satisfaction. Each of these milestones is crucial for mitigating risks and setting the foundation for Starlite Comfort Inn’s success in the competitive hospitality industry.


VIII. Management Team

Our management team has the experience and expertise to successfully execute on our business plan.

Management Team Members

Starlite Comfort Inn management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Matthew Ruiz, President

Matthew Ruiz, President, brings an extensive background in hospitality management to Starlite Comfort Inn, having honed his skills over two decades. His tenure as a motel manager, notably with Motel 6, has equipped him with a deep understanding of the essentials for running a successful lodging establishment. His experience spans various facets of motel management including operations, customer service, staff training, and financial oversight. Under his leadership, Matthew aims to leverage his comprehensive industry knowledge to elevate Starlite Comfort Inn’s operational excellence, guest satisfaction, and profitability. His proven track record of enhancing operational efficiencies and customer service standards positions him as a pivotal figure in achieving the Inn’s strategic objectives.


IX. Financial Plan


Below is an overview of our expected financial performance over the next five years:

FY 1 FY 2 FY 3 FY 4 FY 5
Revenues $1,261,388 $1,365,869 $1,479,005 $1,601,511 $1,734,164
Direct Expenses $0 $0 $0 $0 $0
Gross Profit $1,261,388 $1,365,869 $1,479,005 $1,601,511 $1,734,164
Gross Profit (%) 100% 100% 100% 100% 100%
Other Expenses $402,297 $414,503 $427,078 $440,035 $453,386
EBITDA $859,091 $951,366 $1,051,926 $1,161,475 $1,280,778
Depreciation $531,000 $531,000 $531,000 $531,000 $531,000
Amortization $0 $0 $0 $0 $0
Interest Expense $278,900 $278,900 $278,900 $278,900 $278,900
Income Tax Expense $17,216 $49,513 $84,709 $123,051 $164,807
Net Income $31,974 $91,953 $157,317 $228,523 $306,071

Funding Requirements/Use of Funds

To accomplish our growth goals, Starlite Comfort Inn needs $2.79 million in funding. Key uses of this funding will be as follows:

Capital Investments
Land $700,000
Building $1,500,000
Location buildout $300,000
Furniture $100,000
Equipment $20,000
Machines $30,000
Computers $5,000
Non Capital Investments
Working Capital $50,000
Staff salaries for the first 3 months $60,000
Initial marketing and advertising $4,000
Supplies $5,000
Insurance $15,000

Financial Projections

financial projection of motel business plan

5 Year Annual Income Statement

FY 1 FY 2 FY 3 FY 4 FY 5
Revenues $1,261,388 $1,365,869 $1,479,005 $1,601,511 $1,734,164
Total Revenues $1,261,388 $1,365,869 $1,479,005 $1,601,511 $1,734,164
Direct Costs
Direct Costs $0 $0 $0 $0 $0
Total Direct Costs $0 $0 $0 $0 $0
GROSS PROFIT $1,261,388 $1,365,869 $1,479,005 $1,601,511 $1,734,164
GROSS PROFIT % 100% 100% 100% 100% 100%
Other Expenses
Salaries $321,595 $331,352 $341,405 $351,763 $362,435
Marketing Expenses $6,067 $6,251 $6,441 $6,637 $6,838
Rent/Utility Expenses $60,678 $62,519 $64,416 $66,370 $68,384
Other Expenses $13,956 $14,379 $14,815 $15,265 $15,728
Total Other Expenses $402,297 $414,503 $427,078 $440,035 $453,386
EBITDA $859,091 $951,366 $1,051,926 $1,161,475 $1,280,778
Depreciation $531,000 $531,000 $531,000 $531,000 $531,000
Amortization $0 $0 $0 $0 $0
EBIT $328,091 $420,366 $520,926 $630,475 $749,778
Interest Expense $278,900 $278,900 $278,900 $278,900 $278,900
PRETAX INCOME $49,191 $141,466 $242,026 $351,575 $470,878
Net Operating Loss $0 $0 $0 $0 $0
Use of Net Operating Loss $0 $0 $0 $0 $0
Taxable Income $49,191 $141,466 $242,026 $351,575 $470,878
Income Tax Expense $17,216 $49,513 $84,709 $123,051 $164,807
NET INCOME $31,974 $91,953 $157,317 $228,523 $306,071
Net Profit Margin (%) 2.5% 6.7% 10.6% 14.3% 17.6%

5 Year Annual Balance Sheet

FY 1 FY 2 FY 3 FY 4 FY 5
Cash $622,602 $1,237,616 $1,917,282 $2,670,979 $709,108
Other Current Assets $108,273 $117,241 $126,952 $133,459 $144,513
Total Current Assets $730,875 $1,354,857 $2,044,234 $2,804,438 $853,621
Intangible Assets $0 $0 $0 $0 $0
Acc Amortization $0 $0 $0 $0 $0
Net Intangibles $0 $0 $0 $0 $0
Fixed Assets $2,655,000 $2,655,000 $2,655,000 $2,655,000 $2,655,000
Accum Depreciation $531,000 $1,062,000 $1,593,000 $2,124,000 $2,655,000
Net fixed assets $2,124,000 $1,593,000 $1,062,000 $531,000 $0
Preliminary Exp $0 $0 $0 $0 $0
TOTAL ASSETS $2,854,875 $2,947,857 $3,106,234 $3,335,438 $853,621
Current Liabilities $33,901 $34,930 $35,989 $36,669 $37,782
Debt outstanding $2,789,000 $2,789,000 $2,789,000 $2,789,000 $0
Total Liabilities $2,822,901 $2,823,930 $2,824,989 $2,825,669 $37,782
Share Capital $0 $0 $0 $0 $0
Retained earnings $31,974 $123,927 $281,244 $509,768 $815,839
Total Equity $31,974 $123,927 $281,244 $509,768 $815,839
TOTAL LIABILITIES & EQUITY $2,854,875 $2,947,857 $3,106,234 $3,335,438 $853,621

5 Year Annual Cash Flow Statement

FY 1 FY 2 FY 3 FY 4 FY 5
Net Income (Loss) $31,974 $91,953 $157,317 $228,523 $306,071
Change in Working Capital ($74,371) ($7,939) ($8,651) ($5,826) ($9,941)
Plus Depreciation $531,000 $531,000 $531,000 $531,000 $531,000
Plus Amortization $0 $0 $0 $0 $0
Net Cash Flow from Operations $488,602 $615,013 $679,665 $753,697 $827,129
Fixed Assets ($2,655,000) $0 $0 $0 $0
Intangible Assets $0 $0 $0 $0 $0
Net Cash Flow from Investments ($2,655,000) $0 $0 $0 $0
Cash from Equity $0 $0 $0 $0 $0
Cash from Debt financing $2,789,000 $0 $0 $0 ($2,789,000)
Net Cash Flow from Financing $2,789,000 $0 $0 $0 ($2,789,000)
Net Cash Flow $622,602 $615,013 $679,665 $753,697 ($1,961,870)
Cash at Beginning of Period $0 $622,602 $1,237,616 $1,917,282 $2,670,979
$622,602 $1,237,616 $1,917,282 $2,670,979 $709,108


What Is a Motel Business Plan?

A motel business plan is a document that outlines the strategies you have developed to start and/or grow your motel business. Among other things, it details information about your industry, customers and competitors to help ensure your company is positioned properly to succeed. Your motel business plan also assesses how much funding you will need to grow your business and proves, via your financial forecasts, why the business is viable.

Why You Need a Business Plan for your Motel Business

A business plan is required if you are seeking funding for your motel business. Investors and lenders will review your plan to ensure it meets their criteria before providing you with capital. In addition, a motel business plan helps you and your team stay focused. It documents the strategies you must follow and gives you financial projections you should strive to achieve and against which you can judge your performance.

Motel Business Plan Template PDF

Download our Motel Business Plan PDF to help guide you as you create your business plan for your own motel company.

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